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This is a great question, unfortunately there is no easy answer because blogs do so many different things.  Each blog has its own purpose. 

 

Let’s take the High School Senior who has a blog. In his blog he commemorates all of the things that he and his friends do through out their Senior year.  The blog does many things for this young man.  It creates a record of his thoughts and feelings which will be great to look back on in 20 years.  It helps his grandmother who lives across the country to know what is going on in his world.  It helps him to communicate and connect with his friends and peers – his friends like reading the blog and seeing pictures of themselves posted on the web.  AND the college of his choice took the blog into consideration when accepting him to their university.  Not a bad work load for a little blog.

 

Let’s take the case of the Realtor in San Francisco.  She writes a blog three times a week, sometimes showcasing property other times talking about the current market or even highlighting an area neighborhood.  This blog serves as an ongoing advertisement for the realtor’s business.  The blog helps to create an atmosphere of knowledge and expertise, drawing clients in.  It also advertises property and brings in prospective buyers.  On top of these other great benefits the blog continually helps the realtor with search engine optimization by reminding the search engines that she is there and writing on a specific subject.

 

On a very basic level a blog sends a message to the world, what the message is will depend on the writer, who reads the message and what they do with the message is another topic all together.

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By Shannon Penrod
I am a storyteller.  It took me almost half a century to be able to say with conviction that this is truly my calling.  Saying I was a writer never quite covered the entire picture.  In the years that I was an actress and a stand up comic I was never quite comfortable with those labels either.  No title I was given fit like a glove, it always felt as though there was a finger overlooked.  Now I understand that while I wear many hats in my professional life they all fit comfortably under the heading STORYTELLER.  

Currently there are many stories I am telling.  When I write for clients I am telling their story as it relates to their professional lives.  When I write for Moms who want to work from there homes in order to be with their families while still earning a living – I am weaving a story of women who are capable and triumphant despite challenge.  When I speak to Mothers of children with autism, I tell the story of my journey with my son – a tale of hope and recovery. 

I remember being a young girl and my grandmother telling me the story of my great- great- great grandmother who placed her ten children into a wagon after her husband’s death and traveled with them from Arkansas to Wisconsin where the safely settled.  I am sure that I don’t have the details exactly right, but I remember the gist of the story.  Triumph in the face of insurmountable obstacles.  My grandmother hugged me when she was done telling me the story and said, “Now you are the keeper of this story to share and to pass down to your children and grandchildren.”  Being the keeper of the story resonates with me.  It is a role that feels fitting and right. 

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